Michell Wool, Australia’s leading exporter since 1870, bridges heritage and innovation with eqwools™. This “plug and play” luxury fiber is uniquely compatible with standard cotton spinning systems, offering a cost-effective, sustainable alternative to synthetics. Eqwools™ prioritizes both performance and the planet. This biodegradable Australian Merino wool is machine washable, fully traceable, and processed with minimal […]

While organic cotton focuses on prohibiting synthetic chemicals and GMOs to prevent harm, regenerative cotton goes a step further. It uses farming methods designed to actively restore the environment—like capturing carbon, rebuilding soil health, and increasing biodiversity.

Good Earth Cotton combines modern regenerative practices with smart technology. CREATING A cotton farm that sequesters more carbon than it emits, AND A cotton that is fully traceable from farm to closet, to resale and recycle.

FibreTrace is a transparency technology that gives brands a 360-degree view of their supply chain from farm to closet. FibreTrace embeds luminescent pigments into the raw fiber. The pigment bond is indestructible throughout the entire textile processing cycle. The pigment is non-toxic and does not impact the cotton, hand feel, color, durability or content. Handheld scanner is […]

Difference between Conventional Fabric Slit and Natural Fabric Slit.

MVS stands for Murata Vortex Spun, it is a spinning method different from regular ring spun or siro spun.

Why we call it 2×2 rib instead of 2×1 or 1×2 rib.